Wash and dry your towels separate from other laundry. This helps avoid buttons and zippers getting caught on threads.

Wash in cool water on a gentle cycle. Do not bleach. Wash before first use.

Tumble dry low. High heat can damage the fibers and make your towels feel hard. Before folding and storing, make sure the towels are completely dry. Storing them wet may result in unwanted smells over time. 

Try using organic dryer balls or gentle organic softeners. 

Hang your towel after use to assit in proper drying. Do not iron.